Joe Barnes, Director of Bud Light Sports Marketing & Head of Esports and Gaming, speaks with Justin about how sports advertising is ramping up for the biggest NFL season of all time. He also discusses how Bud Light is making strides in the gaming and esports space.

MediaVillage's Insider InSites podcast on Media, Marketing and Advertising

View From The Grandstand - Advertising During Football Season w/ Joe Barnes

Welcome to the podcast that offers deeper insights on the Media, Marketing and Advertising industry. Listen to interviews with leading CMOs, creatives, ad sales, ad tech and major media executives, all offering thought leadership and interesting takeaways. Read companion stories on https://www.mediavillage.com/

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MediaVillage's Insider InSites podcast on Media, Marketing and Advertising