Miscellaneous
When Emory Marketing Professor Mike Lewis teaches his course on sports analytics, he asks for each student to identify their favorite team. For the men in the class, the favorite team is almost always a hometown team. For the women in the class, the USWNT is the choice. In this podcast, Mike discusses the USWNT fandom and why it may best exemplify the new era in sports fandoms. Mike and his co-host Doug also discuss declining ratings for the Olympics and what rebrand would have best suited the Cleveland Indians/Guardians.