About

Amanda Williams is the founder (but also goes by the title of ringleader and professional attention seeker) at Yellowpanda PR. When we first met a Digital Markter event in 2015, she was responsible for building the public images of politicians through media relations, online marketing and personal branding. These days she manages the personal brands of trailblazing young entrepreneurs in addition to PR launches for startups through to iconic international brands like Disney Pixar. Get in touch with Amanda Williams LinkedIn Instagram Facebook Group Website Book a call Victor Ahipene: Speaking nation, what’s happening? Super excited to have you back. Uh, I’ve been off the mic for a little bit, uh, getting things done in the real, real world. But I am back with a whole bunch of awesome interviews with people who are designed to help you learn the secrets to getting your message onto stage and in front of more people. And I’ve got a good friend of mine today, Amanda Panda Williams, who is the chief cheerleader for and ringleader for Yellow Panda, which is a company that helps people who are looking to get their message out there. Do that with PR and personal branding. And she has done that and an extremely awesome way. So I’m looking forward to getting someone, you know, who’s often doing the behind the scenes for the amplification of the message rather than the person actually out on the stage. But she does that as well. So with all that being said, welcome to the show, Amanda. Amanda Williams: Thanks it’s great to be a here. Victor Ahipene: Okay. Now give us a bit of a quick background. Why, you know, what, what is it exactly that you do in regards to kind of the PR and personal branding and how did that all kind of come about? Amanda Williams: I guess it comes from my background to start ways. I’m working in politics as a major advise us. So my role back then was essentially looking after the public image of politician. Um, so that was everything from, you know, that’s sort of digital footprint. So websites, social media, I’m dealing with the media, doing those video relations, I’m doing that sort of Stripe payoff stuff, but also working on local issue campaigns, writing this speeches, I’m basically doing everything I can to support them as you know, talent in politics. So, um, I guess it was sort of a natural sort of progression then to may once I left politics to start doing that. So entrepreneurs. Victor Ahipene: Nice. And what’s, yeah, if we were to, to look at, I guess what PR kind of all entails, because I talk about this in different things that I’ve put out. As you know, I help people get onto stages and to me there’s online in this offline stages, but a stages just to me are way that you can amplify your message to have a bigger impact to people. So it’s not just you, what you, a lot of people think of as your traditional stage that you’re standing on your keynote presentation, your sales presentation, your workshop that you might run. It can be a stage like this, a podcast, it can be a webinar that you run an online summit. But then there’s, there’s also this other stage and I know you get help get people on to say, you know, a morning TV show or the news and things like that, like these digital and written print medias that are a massive stage that have huge authority. Um, so talk us through a little bit of that and why I guess it’s important that as a speaker we start looking at this as one of the stages we should be getting our message out into. Amanda Williams: Yeah, I mean like you just rattled off such a long list already. All of the things that you need to be doing to stand out, to be building yourself as an authority. And then there’s all those extra things that, that we do as well. So, um, essentia