Business
In an industry where paid social ads can go for upwards of $40 per click, it’s necessary to have solid sources of organic traffic. Using a multi-touch attribution approach helps you find the most efficient source of organic traffic to invest in. This is exactly what James Winter (VP of Marketing) and his team at Brandfolder are doing. In this episode of The Digital Fast Lane, James and I discuss: Leveraging the virality of a brand Educating customers on re-branding Using the available data from Facebook and Instagram to expand upon the user experience Resources mentioned in this episode: Bizible - B2B marketing attribution & planning software G2 - business software & services reviews Brandfolder’s branding guide Contentful - CMS You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.