Business
In this episode of E-Coffee with Experts, our host Austin chats with Urim Kodra, Search Engine Optimization Consultant at Inspire Digital Agency, breaks down how modern search has shifted from keyword hunting to owning entities, and what founders, marketers, and heads of growth must do to stay visible in a post-AI world.
Urim explains why user-generated content (UGC) outranking expert pages doesn’t mean defeat, it means a new playbook: build deep, mapped libraries of content that answer every customer question, create contextual internal linking (links as citations), and gather first-party evidence and contextual backlinks to establish authority.
He walks through question maps, topic clusters, schema, site architecture, and the single most important advantage companies have: consistency.
If you manage SEO, product content, or growth, this conversation gives practical tactics for predictable organic results, how to structure content, how to prioritize link outreach, and what technical foundations still matter (speed, clean URLs, structured data).
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In this episode, we discuss:
00:00 - 01:10: Introduction
01:10 - 02:40: Why search feels different in the AI era
02:40 - 04:20: Why competing with Reddit doesn’t work
04:20 - 05:50: SEO is no longer about blue links
05:50 - 07:30: Keywords are just the starting point
07:30 - 09:20: What it means to own a topic
09:20 - 11:10: How people actually ask questions online
11:10 - 12:50: Building content that fits together
12:50 - 14:30: Internal links that actually make sense
14:30 - 16:10: Backlinks that bring real authority
16:10 - 18:00: Writing content that works for AI
18:00 - 19:40: Common SEO mistakes to avoid
19:40 - 21:10: Making SEO predictable with systems
21:10 - 23:10: What will matter most in the next two years
23:10 - 24:50: Why SEO shouldn’t live in a silo
24:50 - 26:20: How search behavior is changing
26:20 - 27:30: Final advice for marketers and founders
27:30 - 28:30: Final Thoughts
Connect with Urim Kodra
https://www.linkedin.com/in/urim-kodra-ppc-seo-consultant/
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