E. 018 - How NOT to Use Social Media for Your Podcast (Lessons from My Journey)

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The Podcaster's Journey

Business


Episode Summary:

Welcome to The Podcaster’s Journey! In this milestone episode, Kaleb reflects on the first 90 days of his podcasting journey and the lessons learned from missing his goal of reaching the top 25% of podcasts. He candidly shares insights into his social media strategies, what went wrong, and how he’s adapting for the next quarter. This episode is packed with actionable tips on refining your podcast’s social media game and why sustainable growth matters more than vanity metrics.


Key Points & Highlights:

• The goal to break into the top 25% of podcasts—and why it wasn’t achieved.

• Lessons learned from ineffective social media strategies.

• The difference between adding noise vs. creating value in the marketplace.

• Why the quality of the audience matters more than quantity.

• A new 90-day plan to refine strategies, connect authentically, and grow sustainably.


Episode Timestamps:

0:00 - Welcome and Reflecting on the First 90 Days

1:27 - Reviewing the First Quarter Social Media Strategy

4:21 - Lessons from Daniel Priestley’s Oversubscribed

6:11 - A Humbling Look at Social Media Metrics

10:33 - What Went Wrong and Why it Matters

12:29 - The Plan for the Next 90 Days

15:41 - Building Meaningful Connections with Your Audience

17:59 - Emphasizing Quality Over Quantity in Podcasting

21:52 - Wrapping Up with Key Takeaways


Join Our Newsletter:

https://bit.ly/tpjnewslettersignup


Resources Mentioned:

• Oversubscribed by Daniel Priestley

• The Podcaster’s Journey Facebook Group: https://www.facebook.com/groups/thepodcastersjourney


Call to Action:

If this episode resonated with you, please like, comment, and subscribe to support the channel.


Let us know in the comments: What’s one lesson you’ve learned from your own social media strategies?


Join the conversation in our Facebook group: https://www.facebook.com/groups/thepodcastersjourney


Connect with Me:

Website: https://www.podcastbuilders.co/

Instagram: https://www.instagram.com/kaleb.stock/

LinkedIn: https://www.linkedin.com/in/kalebstock/

Podcast Video Version: https://youtu.be/d_8N9fzb-zs