Suffering as a Service: Why We Crave Discomfort in a Comfortable World

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The Non-Skinnerian Podcast: Where Behavioral Economics and Gamification Redefine Engagement and Motivation

Business


Embracing Discomfort: The Surprising Secret to a Meaningful Life


As the sun begins to rise over a wintery mountain, a climber braves the icy trail, knowing that every step is tough but rewarding. The cold bites, the muscles ache, and yet, with each ascent, a profound sense of life rushes through them. It’s a feeling many seek in a world designed for comfort and convenience. Surprisingly, despite our modern comforts, there’s a growing trend: people are actively choosing discomfort as a pathway to fulfillment. This paradox raises a compelling question: Why do we crave challenges when everything around us tempts us with ease?