Business
Welcome to the Digital Ecommerce Podcast! In this episode, Kenneth sits down with Joseph Wilkins, founder of FunnySalesVideos.com, to uncover the secrets behind creating viral video campaigns that drive massive e-commerce sales. With over a billion views and $250 million in tracked sales, Joseph is a leading expert in humor-driven advertising.
Joseph shares his journey from producing traditional TV ads to pioneering viral video marketing with his 8-step formula for creating ads that connect emotionally and deliver exceptional ROI.
In this episode, we cover:
▪ Funny sales videos: How humor drives engagement and sales
▪ Joseph Wilkins advertising insights: Key takeaways from top campaigns
▪ Viral video marketing tips: Creating content that gets noticed and shared
▪ Emotional connection in marketing: Why storytelling matters ️
▪ Long-form vs short-form video content: Choosing the right format for your goals
▪ Case study: True Earth campaign: Breaking down a $50M+ viral ad success
▪ Effective comedy in advertising: Using humor to boost ROI
Joseph Wilkins launched FunnySalesVideos.com in 2018 after years of producing TV spots for top brands like Google, LinkedIn, McDonald’s, and more. His 8-step viral video formula has revolutionized digital marketing, helping e-commerce brands achieve unmatched returns on ad spend.
Joseph is also the host of the How to Make a Video Go Viral Podcast, where he shares actionable insights to create sales-driving content.
Connect with Joseph:
LinkedIn: linkedin.com/in/wilkinsjoseph
Website: FunnySalesVideos.com
About the Digital Ecommerce Podcast
Welcome to the Digital Ecommerce Podcast! Tune in for insightful conversations with industry leaders and successful entrepreneurs who share their strategies, stories, and tips for thriving in the digital marketplace.
Whether you're an aspiring entrepreneur or an e-commerce enthusiast, our expert guests provide the tools and inspiration you need to succeed. Join us as we empower and connect a global community of e-commerce enthusiasts and business owners to thrive.
Follow Us:
LinkedIn: linkedin.com/in/digitaldylanofficial
Spotify: https://open.spotify.com/show/4XSD6NC...
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