Society & Culture
The integration of AI into media has been both a boon and a challenge. Partho Dasgupta highlights the precarious balance between leveraging AI's capabilities and preserving journalism’s authenticity. Google and Meta, as dominant players, control how content is prioritized and consumed, often at the expense of journalistic integrity.
Dasgupta warns of the long-term implications of this dependency. As traditional revenue streams decline, media outlets become increasingly reliant on tech-driven algorithms for visibility. This reliance compromises the media’s independence, urging stakeholders to rethink strategies for regaining control over content dissemination.