Business
In this Wytpod episode, Harshit Gupta talks with Bhavya Aggarwal, CEO of Zipboard, about her journey into tech and Zipboard's niche as a visual collaboration tool that enables in-context feedback directly on projects. Bhavya highlights Zipboard’s advantage in industries like e-learning and construction by focusing on specific pain points and industry-specific keywords. She shares insights into their SEO-driven content strategy, a lean marketing tech stack, and future plans for AI-based templates and integrations. Bhavya also outlines goals to enhance Zipboard's presence through webinars, thought leadership, and industry conferences.