Society & Culture
In this episode of Law Firm Accelerator, Viktoria Altman chats with Givelle Lamano, a passionate criminal defense attorney from California, who’s built a successful practice with a unique focus on compassion, autonomy, and efficiency. Givelle opens up about her journey, sharing how grit and resilience helped her overcome early career challenges, including long hours and unpaid work, to gain courtroom experience. Now, her firm operates on a four-day workweek, empowering her team with flexibility while still delivering an impressive 98% success rate.
Givelle dives into her marketing approach, highlighting the power of word-of-mouth referrals and her unique take on using newsletters to stay top-of-mind with her network. Rather than opting for large agencies, she prefers boutique service providers that align with her firm’s personalized approach. Givelle’s advice? Measure everything. "If it can’t be measured, it can’t be improved," she says, reflecting her data-driven approach to both law and business. As she discusses balancing professional goals with personal well-being, Givelle’s commitment to being present and gentle with herself takes center stage. This episode is packed with insights on building a thriving, heart-centered law firm without losing sight of what truly matters.
Watch the episode now!
For more great legal marketing tips, follow Law Firm Accelerator on iTunes or Spotify!