Business
In this episode of our podcast, we focus on a crucial element of SEO: identifying the tasks that will shape your roadmap. Understanding what to prioritize can significantly impact your strategy's effectiveness. Coach Gab and Coach Gelo share practical insights, tools, and methods to help you create a clear and actionable plan for your SEO journey. This discussion offers a straightforward approach to optimizing your efforts right from the start.
00:00 - 03:11
Gab: Introduces the podcast episode focused on the lighter side of SEO.
Gelo: Joins as a co-host and introduces the main topic: identifying tasks on the SEO campaign roadmap.
Gab: Discusses the transition from being an SEO specialist to an SEO strategist, emphasizing the importance of understanding the broader aspects of SEO.
Gelo: Clarifies that the title "specialist" may be misleading as SEO work requires a range of skills beyond a single specialty, advocating for the term "SEO expert."
Gelo: Compares roles like SEO Assistant and Junior SEO Specialist, highlighting how titles can differ across companies.
Gab: Shares personal experience with different roles, noting the variation in responsibilities depending on the company's structure.
03:36 - 14:36
Gelo: Initiates a discussion on identifying tasks for creating an SEO roadmap, asking Gab about the first steps in this process.
Gab: Describes the importance of understanding the client’s services and current website status before formulating an SEO strategy.
- Stresses the need for initial audits to gauge the website's readiness for SEO.
Gelo: Discusses the necessity of various audits, like technical and content audits, emphasizing the significance of ensuring the website is indexable.
Gab: Reinforces the point that without proper indexing, all SEO efforts may be futile, highlighting the importance of audits in the roadmap process.
Gelo: Asks how to ensure SEO tasks align with the client’s overall business goals.
Gab: Discusses the necessity of understanding client goals to create relevant SEO strategies, providing examples of how to tailor tasks to specific business objectives.
Gelo: Shares a personal anecdote about helping a client achieve sales through effective SEO strategies, illustrating the importance of actionable goals.
14:36 - 17:47
Gelo: Emphasizes the need for continuous learning and adaptation of strategies based on previous experiences to better serve clients.
Gab: Concludes the discussion on the importance of aligning actions with client expectations and business objectives, stressing ongoing education in SEO.
Gelo: Asks how to break down larger SEO goals into manageable tasks.
Gab: Emphasizes understanding the client's business goals and objectives first. Discusses converting broader SEO goals into smaller, bite-sized tasks. For instance, the first step is to collect relevant keywords related to the client's products. Highlights the importance of knowing the target audience, including B2B (business to business) versus B2C (business to consumer) considerations.
Gab: Explains that the keywords will differ based on whether the business targets other businesses or direct consumers, using the example of a heater distributor.
Once the relevant keywords are identified, the next step is to determine how to rank for those keywords, aligning with the client's overall goals.
17:47 - 20:55
Gab: Discusses creating service pages based on identified keywords and determining actions to achieve SEO and business goals. Stresses the need to break down the client's large goals into smaller, actionable tasks.
Gelo: Suggests starting with the big goal and brainstorming subtasks to achieve it.
Gab: Advises that even if you are focused on link building or technical SEO, it is essential to connect those efforts to the overall goals. Talks about optimizing page scores and core vitals to help achieve business goals.
Gelo: Adds that for e-commerce, technical details like canonicalization of pages must be checked.
Mentions the importance of ensuring canonical tags are correctly set up to avoid duplicate content issues.
Gab: Agrees that understanding which pages are crucial for SEO can help focus optimization efforts.
21:04 - 28:00
Gelo: Discusses managing tasks efficiently using frameworks and project management tools.
Stresses the need for a systematic approach to project management in breaking down larger SEO goals.
Gab: Talks about using templates to manage tasks effectively.
Gelo: Mentions that having a project management tool can help organize tasks, prioritize, and set deadlines.
Gab: Discusses balancing short-term tasks with long-term SEO strategies, focusing on quick wins for immediate results. Highlights the need to audit keywords to ensure effective targeting.
Shares that optimizing important pages like home and product pages should be prioritized.
Gab: Discusses consistency in branding across platforms and its importance for quick wins in SEO.
Talks about fixing broken links and redirecting them for improved SEO impact. Emphasizes that implementing these short-term strategies can yield immediate effects on traffic.
Gab: Explains that while long-term strategies take time to show results, they are essential for sustained success in SEO. Highlights the importance of patience in seeing results from long-term strategies.
28:01 - 34:10
Gelo: Agrees with Gab about quick fixes and technical SEO aspects, noting they can lead to high-impact results. Discusses that technical SEO fixes, such as addressing broken links and optimizing content, are crucial for short-term wins.
Gelo: Mentions that technical fixes should be balanced with longer-term strategies, especially in content optimization. Advises on maintaining a balance between short-term and long-term SEO efforts while managing ongoing tasks.
Gelo: Emphasizes the importance of conducting thorough research for link building and how the tasks you choose for your campaign depend on your knowledge and experience. Mentions that they can provide examples but acknowledges that understanding comes from hands-on experience.
Gab: Discusses how agencies benefit from established structures and processes, making it easier to implement strategies. Points out that agencies can achieve results relatively quickly and maintain consistent efforts over time.
Gelo: Highlights that the first three months are critical for SEO campaigns, as clients evaluate agency effectiveness during this period. Stresses the importance of initial implementation and reporting to demonstrate progress. Provides examples of prioritizing tasks, especially in local SEO. Suggests optimizing Google My Business (GMB) as a quick win to boost rankings and visibility.
34:14 - 40:58
Gab: Explains a method for prioritizing tasks using a heat analysis approach. Discusses categorizing tasks based on their impact and time consumption, aiming to focus on high-impact tasks first.
Gelo: Introduces the ICE scoring model for task prioritization, which factors in impact, confidence, and ease of implementation. They mention its relevance to their SEO courses. Talks about the Eisenhower Matrix as a tool for categorizing tasks into urgent and important quadrants. This helps in determining which tasks to prioritize and schedule.
Gelo: Suggests using AI tools like ChatGPT to help with task identification. They recommend cross-checking AI suggestions with personal expertise or mentor guidance for reliability.
Gab: Concludes by suggesting that combining the ICE scoring model with the Eisenhower Matrix can enhance decision-making, especially for freelancers or teams, helping to clarify which tasks to execute.
40:59 - 45:02
Gab: Highlights the significance of tools like Google Analytics as an essential resource for SEO strategies. Access to real data allows for more effective strategy development.
Gelo: Agrees with Gab's point on the need for analytics.
Gab: Discusses the advantage of being knowledgeable in SEO, emphasizing customized strategies for clients that blend general practices with tailored solutions Mentions the value of third-party tools like Ahrefs and SEMrush for obtaining traffic data when direct access to Google tools isn't available.
Gelo: Suggests using tools like Screaming Frog for technical audits.
Gab: Stresses the importance of identifying high-impact tasks during audits.
Gelo: Discusses the use of multiple tools in conjunction for a comprehensive overview of data to inform strategies. Shares his experience with AI-driven tools for auditing multiple client websites, emphasizing the need for tracking performance metrics.
45:02 - 51:01
Gelo: Introduces advanced AI monitoring tools, explaining their utility in performance tracking.
Gab: Discusses the benefits of using Google Data Studio for consolidating data and generating insights for client growth forecasting. Outlines how AI tools can help identify trending keywords and optimize traffic forecasts without extensive manual research.
Gab: Explains how to effectively collaborate with external teams like content writers and developers, stressing the need for a clear roadmap with assigned tasks. Advocates for using Gantt charts for project timelines and ensuring clear communication with developers.
Gelo: Highlights the importance of detailed instructions and avoiding vague requests to prevent miscommunication.
Gab: Emphasizes the need for clear, point-by-point communication, especially regarding technical jargon that may not be understood by all team members.
Gelo: Discusses the effectiveness of organized meetings with clear agendas and follow-ups to maintain urgency and accountability among team members.
51:02 - 55:17
Gab: Reflects on experiences working with developers, noting differences in work ethics and communication styles among teams from various regions.
Gelo: Adds to Gab's comments about diverse developer experiences and the importance of clarity in task assignments.
Gab: Discusses the importance of canonical tags for SEO and how they affect crawlability and indexability of websites. Highlights the significance of fixing issues affecting a large number of URLs.
Gelo: Shares experiences related to web development and how certain practices can create bottlenecks. Encourages patience and understanding when working with web developers.
Gelo: Emphasizes the importance of communication when working with web developers. Suggests sharing your experience to enhance collaboration.
Gab: Talks about the challenges of implementing changes and how to manage unexpected issues during updates. Shares a personal experience with implementing a blog.
Gelo: Asks about adjusting SEO strategies in response to algorithm updates and changing search trends. Emphasizes the need for flexibility.
55:17 - 01:10:05
Gab: Discusses how to analyze impacts post-update, suggesting to wait for full rollout before making significant changes. Advises careful analysis of affected pages and queries before implementing adjustments.
Gelo: Shares an experience of traffic loss and the importance of patience during updates. Encourages consistency in strategy until the effects of updates are fully realized.
Gab: Outlines methods for tracking progress on an SEO roadmap, recommending quarterly reviews to assess keyword rankings, traffic, and conversion rates. Highlights the importance of benchmarks.
Gelo: Discusses the use of tools like Ahrefs to benchmark traffic, backlinks, and keyword performance over time. Stresses the significance of monitoring these metrics for successful SEO strategies.
Gab: Provides rapid-fire advice for new SEO strategists, including competitive research and staying updated on industry trends. Gelo adds the importance of understanding the client's business model to tailor strategies effectively.
01:10:06 - 01:13:44
Gab: Discusses the importance of aligning a travel website's offerings with its target audience. He emphasizes the need for the website to cater to specific demographics, like retirees looking for a relaxed travel experience rather than active trekking.
Gelo: Stresses the significance of educating clients on SEO strategies. He suggests that improving communication within departments, especially between the content team and SEO experts, is crucial for effective keyword usage and understanding. He also highlights that knowledge transfer can build authority and better results in SEO efforts.
Gab: Explains the role of context and internal linking in SEO. He points out that content writers often misunderstand SEO concepts, leading to poor linking strategies. By properly analyzing content and its connections, teams can improve their ranking on Google and enhance knowledge sharing.
Gelo: Recommends creating SOPs for SEO processes to streamline explanations and training for content writers. He advises that having a clear system can alleviate confusion and improve overall strategy implementation.
01:13:44 - 01:19:20
Gelo: Highlights the importance of cultivating a growth mindset within teams. He encourages accepting challenges and setbacks as opportunities for learning and improvement, stressing that a positive approach can lead to better adaptation in the dynamic field of SEO.
Gab: Shares insights from a case study, noting that not all strategies will yield success, but there are valuable lessons to learn from failures. He emphasizes the necessity of constant communication with clients and adapting strategies based on real-world results and competitor actions.
Gab: Announces a new SEO course called "SEO Sprint," aimed at enhancing knowledge in the field.
Gelo: Discusses his upcoming local SEO masterclass and the integration of AI into the curriculum, encouraging listeners to stay tuned for updates on their respective courses.
Gelo: Wraps up the conversation, thanking the audience for their engagement and highlighting the importance of continuous learning in SEO practices.