Business
In this WYTPOD episode, Harshit Gupta interviews Lonan Jones, Revenue Marketing Manager at Makeshift. They discuss advanced SEO strategies for regulated industries, highlighting the importance of compliance-driven content and nuanced keyword research. Lonan shares insights on leveraging AI to streamline complex scheduling processes and the challenges of marketing across diverse sectors. He also discusses balancing innovative strategies with legal requirements and using a simple tech stack for effective marketing. Finally, they explore scaling Makeshift's enterprise presence through partnerships with SAP and ADP.