Business
In this episode of Decoding B2B Marketing, host Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) speaks with Praval Singh (https://www.linkedin.com/in/praval/).
Praval has been with Zoho for over 14 years and is currently the VP of Marketing and Customer Experience. He and his team drive all brand-led initiatives at Zoho, across brand marketing, PR, event experiences, etc.
Before joining Zoho, Praval co-founded a digital agency in 2008 that helped brands like Samsung, Maruti, Aircel, Micromax, NIIT, and others in India with social and digital outreach, product launch campaigns, and web development. Over the last 18 years—between his agency days and his time with Zoho—Praval has built marketing and communications teams, launched products, led workshops, and fostered critical partnerships.
When not thinking or talking about B2B/SaaS marketing at an airport, hotel, or a Zoho office, he’s likely at his home—brewing some good coffee or wearing an apron and cooking up a storm! You can connect with him on X/Twitter @Praval or look him up on Linkedin.
Tune in for a masterclass in product marketing
Chapters:
00:00 Introduction
02:55 Journey into B2B Marketing
04:51 For the Love of Coffee
07:40 Role of Product Marketing
12:35 Business Case for a New Product
15:17 Getting to Product Market Fit
18:53 Co-creating with Customers
21:46 Go-to-Market Rollout Rhythm
26:24 New Category Creation
28:28 When Does Product Led Growth (PLG) Work?
32:22 Managing the Product Life Cycle
36:02 Advice, Tips & Hacks
38:40 From India for the World