Arts
Shownotes: www.unpackingdesign.com/podcast/151Have you ever thought about selling digital products online in a place like Etsy? What kinds of people and designers are on there and what are the differences in the types of products that they sell?Tim starts this episode off by framing the discussion around the different levels of designers who are selling digital products in an online marketplace like Etsy. He talks about the general population who are amateurs and self taught as a designer because they got into it as a hobby and eventually turned it into a business. Then, there are young designers who have a lot of energy and some ignorance of the things that they haven’t yet experienced or learned yet.Mike and Tim talk about the interesting idea that a majority of the general population who come up with digital products to sell typically make more sales than designers. Mike talks about the idea that the general population typically designs to solve immediate problems that they’ve encountered or see and are closer to their target audience. Designers are generally bad at business and not good at marketing themselves.Tim shares his thoughts that most of the general population will generally discover a cool idea that they’re excited to create and start the process of making that product. Whereas, designers are typically facing their fears of putting their work out into the world and selling it to others. There’s a fear that there’ll be bad feedback or criticism when the product enters the market place.Mike talks about his experience putting out a digital course for people to purchase and learn from. He planned ahead and didn’t feel like he was afraid of putting out the course and selling it because he put so much effort into creating the product and felt like an expert in the content that the course covered.Tim transitions to talking about the 3rd level of designers who sell digital products, which are at an intermediate level and above. Most designers who have experience as designers have developed confidence in their abilities to produce great content. He talks about the differences in quality of products between the different levels of designers, the price points that they decide to sell their products, and the financial upsides for designers who sell digital products.Mike talks about the focus of the different levels of designers who are selling digital products and how it drives the quality and the cost of their product. People who focus on the idea of making money from their products typically design lower quality products and look at selling the most products. Whereas, designers who have more experience in their craft will put more effort into creating their products, which results in better quality, but not always more sales.Mike and Tim end the episode with advice for people who are interested in developing and selling digital products. Don’t miss out on what Mike and Tim had to say in this episode.—Thank you for listening to Unpacking Design!To share your thoughts and make suggestions, keep the conversation going on twitter with Mike (@archivalley) and Tim (@tim_ung)Please consider leaving an honest rating and review on iTunes and anywhere else that you listen to podcasts. They help us get the show in front of more awesome listeners like you!Subscribe to our podcast on iTunes to make sure you stay up to date on each new show!