Business
Everyone wants a piece of the Indian market, but very few know how to truly win it. This week, we're exploring a fascinating case study from Lexiphoria, who are ditching the standard global playbook for a radical Indianization approach. We explore what it really takes to go beyond superficial localization and build a product that feels like it was made for India, in India. Tune in to learn how to rethink your expansion strategy and turn a massive, complex market into your biggest success story.