Business
Deena Bahri is the Chief Marketing Officer at StockX, a Detroit-based technology company providing an online resale marketplace for sneakers, apparel, accessories, and collectibles. In this episode, Alan and Deena discuss her journey to becoming a CMO, the defining moments in her career, and the lessons motherhood has taught her about leadership and marketing. Deena says, “We're never just sitting back and saying, oh, we've got this covered. We know exactly how to do that.” Listen to hear Deena’s approach to leadership and how she is embracing new opportunities to grow while never losing sight of the customers’ needs. In this episode, you’ll learn: Forgive yourself when you aren’t perfect Always seek improvement Focus on building trust with your customer Key Highlights: [01:29] What has motherhood taught Deena about marketing? [04:51] Deena’s journey to StockX [06:57] What even is StockX? [14:08] Seizing growth opportunities [17:45] Marketing to sellers and buyers [19:43] Deena’s approach to leadership [21:40] Defining moments in Deena’s life [24:49] Advice to her younger self [25:53] Don’t underestimate data and analytics [27:18] Brands to follow Resources Mentioned: StockX Deena Bahri How StockX works StockX report on investment performance Food52 | Food 52 Story from content to products Texas Legislation of Women’s Rights (NPR) Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Deena LinkedIn: https://www.linkedin.com/in/deenabahri/ Deena Twitter: https://twitter.com/deenadb StockX Twitter: https://twitter.com/stockx StockX Instagram: https://www.instagram.com/stockx/ Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.