Business
You know your products features and benefits, and you are still missing sales. It’s not your fault! You have been trained to talk features and benefits with a focus on closing, closing, and moreclosing. You bought into “close early, close often” and you are finding out the trial closes you learned are not working very well. What if you knew this way of selling was a turn off for mature consumers?In this session of Let’s be Frank you will learn the top 10 fears of our aging customer. They may not talk openly about these things, but you can be assured that they think about them—a lot.When you understand the things that worry them and what your customer fears, you will understand their motivations. Their motivating decisions are based on emotion and rarely saving money.