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Every social media platform uses unique ranking signals to achieve its goals. Instagram evaluates factors such as watch time, direct message shares, saves, and overall engagement across Feed, Reels, Stories, and Explore. Facebook also considers your relationship with the content creator when ranking posts. YouTube primarily focuses on expected watch time and viewer satisfaction to recommend videos. TikTok stands out because it tests new videos with small groups of users before expanding their reach based on engagement. This approach allows even new creators to gain millions of views if their content performs exceptionally well with early audiences.