Labubu isn’t just a collectable — it’s a billion dollar hype machine. In this episode we break down how Labubus made their way into the market, why blind boxes are so addictive and how Pop mart made a brilliant use of the hype.
Zero Down
Education
Labubu isn’t just a collectable — it’s a billion dollar hype machine. In this episode we break down how Labubus made their way into the market, why blind boxes are so addictive and how Pop mart made a brilliant use of the hype.