Business
In this episode of E-Coffee with Experts, Tyler Jacobson, Marketing Director at 4B Marketing, shares how he helped grow a web hosting company from just 200 users to ranking in the global top 1%. His story blends deep SEO knowledge, creative thinking, and the smart use of AI tools to drive real business results.
Tyler dives into the power of mixing research with originality, explaining why data alone won’t set you apart, and how creativity helps brands lead, not follow. He shares how his team uses Claude to build effective personas and OneCliq to track real-time sentiment across multiple platforms, giving clients a clear edge in competitive markets.
You’ll also hear how AI can speed up marketing workflows without replacing human insight, how to create authentic B2B brand stories that connect, and the campaign that turned around a frustrated user base through vulnerability and storytelling.
If you’re a founder, marketer, or leader looking for actionable marketing and SEO strategy, this episode delivers.
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00:00 - 01:30: Introduction
01:30 - 02:25: From band stickers to marketing strategy
02:25 - 03:30: Scaling a web hosting company to global success
03:30 - 04:35: The balance of art and science in marketing
04:35 - 05:28: AI in marketing – use it, don’t rely on it
05:28 - 06:20: The AI tools Tyler’s team actually uses
06:20 - 07:05: Using Claude to build smarter personas
07:05 - 08:00: Why AI content still needs human editing
08:00 - 09:00: How to tell brand stories that feel real
09:00 - 10:00: The PhotoBucket apology campaign that worked
10:00 - 11:00: Turning B2B authenticity into a strategy
11:00 - 11:55: Bridging top-funnel awareness to real conversions
11:55 - 12:45: The niche SEO play that beat the government
12:45 - 13:30: Favorite client story: scaling Team 80 with SEO
13:30 - 14:42: Final thoughts
Connect with Tyler Jacobson
https://www.linkedin.com/in/tylerjacobson/
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