Business
A former Microsoft employee and founder of three companies, David Aronchick, CEO of Hark, has used search engine optimization and word-of-mouth buzz to help create the world's largest platform for pop culture sound bites. Under Aronchick's leadership, Hark has become one of the 10 largest entertainment/movies sites on the Web. More than 66 million visitors a month go to Hark.com, which boasts partnerships with leading Hollywood studios, including Warner Bros., Universal and Paramount Pictures. The Hark platform allows visitors to share more than 3 million sound bites and other content offerings via digital embedding or social networks such as Facebook, Twitter or Google+. Additionally, users can upload their own clips to the Hark platform. During this 42-minute interview, you'll discover the traffic tips that took the startup to 66 million monthly visitors in just four years, as well as ... How to use small audiences to bring big traffic to your website. The surprisingly simple key to getting your website visitors to promote your content for you. How to use free and widely available tools to spot gigantic traffic opportunities within your market, acquire visitors and boost site awareness. A marketing practice that is so powerful you can merely "fill in the blanks" and easily find prospects to connect with in seconds. The 2 keys to establishing yourself as a go-to source or trusted authority online. How to harness the power of free social marketing to increase your online presence and turn your website visitors into passionate advocates for your business. And much more.