Business
On today's episode of Authentic Influence, Adam Conner is joined by Scott Hudler, the Chief Marketing Officer of Torchy's Tacos. Torchy's is a "craft casual" concept focused on one thing and one thing only: damn good food. Today, you'll learn: Why Scott ventured to Torchy's following years in CPG and large restaurant chain What is "craft casual"? How is Torchy's hoping to build that model out? The "Damn Good" mantra; how it overlaps with the way Scott thinks about building brands; how "damn good" extends to the customer experience and innovation therein How Torchy's has been contributing to the community amid the pandemic How Torchy's harnesses the stories of its passionate eaters to create a growth channel As always, advice on how to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)