Some Do’s and Don’ts of Running Online Ads for Your Business 1. If you’re selling an offer, don’t send users straight to your home page. This is the number one reason why online ads fail. Put yourself in the shoes of your customer: you see an ad for a discounted massage. Great! I’ve got my credit card out and I’m ready to buy. But when I click the ad, I’m simply sent to the business’ home page. Wait, where is the offer that I just clicked on? Where can I buy the very thing I wanted? If your offer isn’t easily claimable, if you require excessive work from your customers to find the offer, chances are you’re going to lose them. 2. Do send customers to a dedicated landing page that allows them to buy right away. Now imagine you’re a customer who has just clicked on the ad for a discounted massage. Instead of having to navigate a business’ website, you can simply enter your credit card information and be on your way. [...]