Top 3 Marketing Mistakes That Will Cost You Lots of Money 1 - Confusing a Tactic with a Strategy Many companies’ marketing isn’t working because they focus on a tactic without an overarching strategy. Marketing is complex and requires the deployment of multiple tactics in concert towards a strategic goal. A tactic that works today is unlikely to continue to work over the long run without an understanding of how that tactic fits into the marketing ecosystem to achieve a desired result.   2 - Not Being Consistent Marketing is about consistency. A consistent look and feel to your materials, the tone of your brand language and the cadence that you produce and publish content is the only way to achieve good results. If you hire a stellar agency to create lead generation assets but don’t update your brand (e.g. website, logo, product materials) or overall message you are setting yourself up for fa [...]