Business
Tom Shapiro is the CEO at Stratabeat, Inc., a B2B SEO and content agency helping tech and SaaS companies break through marketing plateaus.
With over 20 years in the industry, Tom started his career at iProspect as the 85th employee and helped grow the company from 12 million to 75 million dollars in just five years. He has since built Stratabeat into a full-service growth agency and authored multiple books, including Rethink Lead Generation.
In this episode, Tom breaks down why most B2B marketing teams stay busy but never generate real pipeline growth, how behavioral intelligence changes the way you understand your website visitors, and why original research drove a 67 percent average increase in organic traffic for the B2B companies that used it.
He also shares his practical framework for attribution in a zero-click, AI-influenced world and explains the one thing he wishes he had done earlier when building his agency.
Whether you are leading a marketing team or building your own agency, this conversation is packed with direct, experience-backed insight on what actually drives growth in SEO, content, and conversion today.
Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings
In this episode, we discuss:
00:00 - 01:04: Introduction
01:05 - 02:49: iProspect to Stratabeat: The Journey
02:50 - 04:28: Behavioral Intelligence and Audience Insights
04:29 - 06:40: Google Updates and Honest Marketing
06:41 - 08:38: Patterns of Inactive B2B Marketing
08:39 - 10:42: Thought Leadership as a Growth Engine
10:43 - 15:01: Original Research and the 67% Organic Traffic Lift
15:02 - 17:55: Measuring Marketing in a Zero-Click AI World
17:56 - 20:09: Favorite AI Tools and the Right Way to Use Them
20:10 - 23:22: CRO: What B2B SaaS Sites Are Getting Wrong
23:23 - 29:11: What Separates Brands That Stay Visible in Search
29:12 - 30:25: Advice for Those Starting Out in Marketing
30:26 - 32:57: Rapid Fire Round
32:58 - 34:16: Closing Thoughts
Connect with Tom Shapiro
https://www.linkedin.com/in/tomshapiro/
https://stratabeat.com/services/b2b-seo/
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