"They weren't just buying the product, they were buying the whole package." That's how Chris Thoreau was able to go to a farmer's market selling one crop.  Just one.  Sunflower shoots.  He was able to go to market with just one crop because he was selling a product that had a great story.   There's a lot in this one and at its core this interview focuses heavily on core success principles - relentless testing and experimentation, constant record keeping and analysis, and knowing what to focus on.     Chris's online course Growing Your Profitable Microgreens Business http://bit.ly/learntogrowmicrogreens Follow Diego on IG https://instagram.com/diegofooter Small Farm Tools and Microgreens Supplies https://www.paperpot.co/ Support my content while you shop at Amazon: https://amzn.to/32FYCqW