Business
Who do you think about when I say the science guy? Who comes to mind when I say Daily Vlog? Did someone’s name immediately pop up in your mind? Why did you come up with their name? Is it because you hear their name often? Or is it because when you google a specific topic, their name surfaces to the top. Maybe it’s because you follow them on social media, read their blog or their books. Whatever the reason, I think you’ll agree their names came to you quickly because you regard them as an expert in whatever the topic or niche you follow. Here’s another set of questions for you. Who do you think about when I say, electrical engineer? Don’t follow electrical engineers, no worries, let’s try CPAs or real estate agents. No? How about human resources? Do any names and/or faces come to your mind? Let’s go deeper. What if I said name a product manager, project manager, talent acquisition specialist, SEO specialist or recruiter? I’m guessing you drew a blank for a few of those, didn’t you? If you did that’s ok, maybe project management is not your thing. However, when it comes to one specific topic you are personally passionate about, I bet you know who all of the “players” are in the space. Chances are you’ve also noticed that the top individuals in this space seem to get all of the opportunities. Whether it be speaking gigs, promotions, etc. Why is that do you think? Well, that’s exactly what I want to talk to you about on today’s show. How your brand, specifically your digital brand, in the eyes of others can lead to additional opportunities and compensation for you. Build your own brand, Personal Brand, Digital Brand, Personal Branding, Career, CareerKred, Self-awareness