Education
After more than 40 customer discovery conversations, countless pivots, and a lot of uncomfortable texts, something finally clicked.
In this episode, I'm sharing the real behind-the-scenes of launching the MVP for my parenting audio membership and what happened when I stopped trying to build the "perfect" product and started testing what people would actually pay for.
Inside this episode:
- Why my first three paying Founding Members felt bigger than the money
- The follow-up text that turned a "maybe later" into a customer
- What I completely failed to track during 40+ customer interviews (and what I'd do differently)
- Why timing—not interest—was stopping one mom from buying
- The emotional reality of asking friends to become customers
- Why $18/month feels like proof that this business can become something much bigger
- Balancing entrepreneurship, motherhood, graduate school, and a child with ongoing health challenges
- Why I'm more hopeful than ever that I'm finally finding product-market fit
This isn't a polished success story. It's a real-time diary of building a business from the ground up—one conversation, one experiment, and one brave ask at a time.
If you're building something of your own, especially while raising a family, I hope this reminds you that momentum often starts with just a handful of people saying, "Yes."