Business
In this episode of E-Coffee with Experts, our host Victor sits down with Joseph Lee, CEO & Co-founder of SupaDemo and a Forbes 30 Under 30 entrepreneur, who shares how he scaled his SaaS product to over 50,000 users without a sales team.
Joseph dives into product-led growth, why most outbound sales strategies fall flat, and how to create content that actually converts. He opens up about his journey as a young founder, lessons from his first venture-funded startup, and the power of simplicity in product design.
This episode is packed with insights on SaaS marketing, building viral experiences, standing out without cold outreach, and how being “cringy” online might just work in your favour.
Perfect for founders, marketers, and leaders navigating growth in the digital age.
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In this episode, we discuss:
00:00 - 01:00: Introduction
01:00 - 03:30: Why SupaDemo Exists (Hint: It’s not just for sales teams)
03:30 - 04:20: Why old-school demos are broken.
04:20 - 05:05: Interactive demos that scale
05:05 - 06:30: College, Hackathons, and the Startup Mindset
06:30 - 08:00: Advice to every early-stage founder
08:00 - 10:30: Does Networking Actually Matter?
10:30 - 12:00: Building a brand that sticks (without a sales team)
12:00 - 16:00: How they actually get users (no outbound)
16:00 - 18:30: Why they don’t do outbound sales
18:30 - 20:30: The role of luck in startup success
20:30 - 22:30: The next big trend in B2B SaaS
22:30 - 24:50: Why personal branding matters more than ever
24:50 - 28:20: Final Thoughts
CONNECT WITH JOSEPH LEE
https://www.linkedin.com/in/jhylee
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