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This Mistake Is Killing Your SEO, And Google Won’t Tell You! | Kavi Kardos

About

In this episode of E-Coffee with Experts, we’re joined by Kavi Kardos, Director of Organic Growth at KlientBoost and former SEO Manager at Moz. With over a decade of experience in technical SEO, content strategy, and agency leadership, Kavi shares her bold take on what modern SEO really requires.

She explains why user-focused content will always win, why AI isn’t going anywhere but needs responsible use, and how tools like Gemini are best used for content outlines, not writing full articles. Kavi also dives deep into her favorite strategy: jobs-to-be-done content. You’ll learn how to build SEO strategies around what real people need, not just what Google "wants."

We also talk agency operations, reporting pain points, and the mindset shift founders and marketers must make to succeed today. Whether you're building your SEO team or leading a marketing function, this episode is a masterclass in honest, future-proof strategy.

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In this episode, we discuss:

00:00 - 01:16: Introduction

01:26 - 02:17: From agency to in-house to back again

02:17 - 03:08: Why report customization really matters

03:08 - 4:03: Serving users vs. Serving search engines

04:03 - 06:40: Why Google’s algorithm is no longer predictable

06:40 07:45: Her hot take on AI in SEO

07:45 08:17: How they use AI responsibly at ClientBoost

08:17 - 09:06: Best use case for Gemini in content

09:06 - 10:22: What “jobs to be done” content actually means

10:22 - 11:14: A better way to plan content (hint: talk to Sales)