About

In this episode of E-Coffee with Experts, we’re joined by John Gumas, CEO of Gumas Marketing, to explore what it really takes for challenger brands to win against bigger competitors.

With over 40 years in the industry, John explains why most businesses waste money on the wrong strategies, and how the right message can be your biggest competitive edge.

He breaks down the challenger brand mindset, shares how to create messaging that emotionally resonates, and reveals the discovery process his agency uses to position brands for long-term success.

You’ll also hear how his team uses AI to streamline execution, without losing the human creativity needed for powerful brand storytelling.

If you’re a founder, marketer, SEO strategist, or leader looking to sharpen your marketing strategy, build a brand that stands out, and lead with clarity, this episode is packed with insight you can use right away.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:22: Introduction

01:22 - 02:38: Cutting through the noise with the right messaging

02:38 - 05:15: What advertising looked like before digital (and what hasn’t changed)

05:15 - 06:17: It’s still people talking to people — not logos

06:17 - 07:17: Why John wrote Challenger Brand Marketing (and why it matters)

07:17 - 08:04: You can’t outspend the giants — do this instead

08:04 - 09:40: Most brands guess. Smart brands discover

09:40 - 11:05: You only win if your message resonates emotionally

11:05 - 12:50: The real goal? Be a thorn in the giant’s side

12:50 - 14:55: Why you can’t assume your customers get you

14:55 - 17:01: AI is here to help, not replace creativity (yet!)

17:01 - 18:57: Final Thoughts

 Connect with John Gumas

 https://www.linkedin.com/in/john-gumas-08046/

 gumas.com

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: https://www.linkedin.com/company/digital-web-solutions.