Business
Whether you call it the client journey, the sales process, or the map of your offers, a sales funnel is an integral component to building your business thereby bringing you closer to potential customers through marketing. With six years in the industry under my belt, I have had a lot of exposure to strategists who use this approach to help businesses grow. Recently, however, I’ve noticed a trend: entrepreneurs are being sold on sensationalized sales funnels that leave them penniless. In today’s episode, I discuss this phenomenon, how to identify these one-size-fits-all “solutions'' and provide a better idea on how to approach growing your business through this otherwise helpful tool. Why cookie cutter sales funnels don’t work! General rules of thumb when approaching sales funnels The trend I’ve been seeing and its impact A basic sales funnel example + why even this model wouldn’t work for some businesses My own personal experience investing in a one-size-fits-all funnel Book recommendations on marketing/business strategies