Ther Business of Writing: Alka Joshi on Author Branding and The Secret Keeper of Jaipur

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Welcome to the August Business of Writing edition.  Today's guest is Alka Joshi,  author of The Henna Artist and The Secret Keeper of Jaipur. Born in Jodhpur, Rajasthan, in India, Alka has lived in the U S since the age of nine. She spent many years working in advertising and marketing copy after being encouraged by her husband to try writing fiction. Alka took evening workshops before enrolling in an MFA program in creative writing at the age of 51. The Henna Artistt, Alka's debut novel published by Mira books, a division of Harper Collins right ot the beginning of the Covid 19 outbreak. Alka followed this release with The Secret Keeper... and she's now working on the third book in the trilogy. In just over 12 months Alka has amassed 15,000 followers on Instagram. Her posts are colorful and animated, like her book covers, and feature video interviews with fellow authors. They're  posts that make you want to click and find out more, just as her books make you want to keep reading. Join Alka and Pam on the Convo Couch as they discuss Alka's books, of course, and  the world of author branding, social media, and in particular, Instagram.   SHOW NOTES: Writes4Women www.writes4women.com Facebook @writes4women Twitter / Instagram @w4wpodcast   W4W Patreon https://www.writes4women.com/support-us-on-patreon   Alka Joshi Website: click here Instagram: click here Facebook: click here Twitter:  click here       Pamela Cook www.pamelacook.com.au Facebook: click here Twitter: click here  Instagram: click here   This episode produced by  Pamela Cook for Writes4Women.       Support the show: https://www.patreon.com/writes4women?fan_landing=true See omnystudio.com/listener for privacy information.