Business
As COO of Recharge, Chathri Ali works at the frontlines of DTC, helping the industry prepare for and respond to shifts in commerce in the 21st century. This conversation digs into in-depth examples from a ton of top brands, from FourSigmatic to Atlas Coffee to StitchFix. Kristen and Chathri talk about tracking ROI, building a better CX platform, figuring out shipping cadence, subscription vs membership, and so much more.