The Student Retention Problem: What Colleges Need to do Now to Address It.

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Community College Marketing MasterClass

Business


Creating an environment at your college that will retain students and developing communications that will inspire and build their resilience are both part of the mission-critical jobs at community colleges. In this episode, Interact's CEO Dr. Pamela Cox-Otto and her good friend Dr. Susan Hatfield, who is a 30-year veteran of researching student motivations around retention and is currently a senior consultant with the Higher Learning Commission, discuss retention and where colleges need to focus now.