Business
Barbra Streisand's music legacy is undeniable! But she is also credited with helping create a social phenomenon every marketer should know: The Streisand Effect. According to The Economist, The Streisand Effect occurs when “efforts to suppress a juicy piece of online information can backfire and end up making things worse for the would-be censor.” We've seen countless examples of this in pop culture, but also surrounding important public service announcements. Are your communication efforts backfiring on you? Learn more in this episode!