"Approx. 30% of all queries are LS (Local Search). 90% of Internet conversions take place offline. 70% local consumers use the Internet to find products online. The implications are far reaching. ... WARNING: Ignoring This Secret $31 Billion Global Local Search Market Is A Mistake You Can NOT Afford To Make! 

Search Engine Marketing Unleashed

The Secret $31 Billion Global Local Search Market -Podcast #2

For Christos Margetis, the spin on search engine marketing makes his blood boil. And this from a man who decided to stop paying insane amounts of money on pay per click advertising, having already achieved to place his other eighteen months previous business as the most popular small scale search engine in the world, according to Alexa rankings. Christos Margetis launched his new search engine marketing podcast, in order to give advertisers and publishers a more efficient way doing business online, fighting expensive pay per click advertising, click fraud and insecure online transactions.

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Search Engine Marketing Unleashed