Business
Like many categories, fresh food sales increased during the pandemic, especially across e-commerce. As consumers regain mobility, they’ll continue to look for a variety healthful and convenient fresh choices, creating valuable opportunities for retail channels across CPG to adopt fresh programs that best reflect their mission and provide a point of differentiation. Sally Lyons Wyatt, IRI’s EVP, Center-of-Store and Produce Vertical, and Jonna Parker, principal of IRI’s Fresh Center of Excellence, talk fresh strategies for an omnichannel world.