Business
Ever wondered what a "full-stack" digital agency actually sells, and more importantly, what it really costs?
In this foundational episode, we cut through the noise to give you a transparent, detailed breakdown of a modern agency's complete service and pricing menu. We analyze the blueprint for building brand momentum, revealing the surprising and necessary blend of creative "art" (like $10,000 screenplays) and technical "science" (like $4,500 data analysis) required to get measurable results in 2025.
If you're a business owner, entrepreneur, or marketer trying to understand the true value and cost of digital services, this episode is your guide.
In this episode, we discuss:
- The Two Pillars of Momentum: Why "Creative Excellence" is worthless without "Measurable Results" (and vice-versa).
- The Agency Pricing Hierarchy: We explore what separates a $15 technical task (like image retouching) from a $3,500 "Attribution Modeling" package or a $4,500 "Business Intelligence" transformation.
- Deconstructing the "Menu": A full breakdown of the four core agency pillars:
- Visibility: SEO, PPC (Paid Ads), & Email Marketing.
- Creative: Video Production, Scriptwriting, & Drone Photography.
- Analytics: KPI Tracking, A/B Testing, & Heat Map Analysis.
- Strategy: Digital Transformation, Automation, & AI Solutions.
- Real-World ROI: How these exact services translated into a 180% sales jump for an author, a 35% foot traffic increase for a local cafe, and a 15% cost reduction for a tech app.
- The Future of Marketing: Why the conversation has shifted from "Should I use AI?" to "What is the ROI of my first AI investment?"