Business
A single offhand line in a customer message changed how Rangaari designs necklines, fabric, and prints for nursing mothers - without raising the price. Here's what actually shifted, and why it almost got missed entirely.
Full before/after design breakdown: https://medium.com/@ashvika086/what-a-nursing-mother-told-us-about-our-kaftans-that-completely-changed-the-way-how-we-design-them-0565fd2d7fa0
See Rangaari's kaftan collection: https://rangaari.com/product-category/kaftans/