Technology
Trade shows can be one of the best ways to land new MSP clients, but only if you work them right. In this video I break down what really happens at a convention and why most MSPs waste their money. I share the real math on what a show costs per hour, why you should never sit down at your booth, and how one customer can pay for the whole trip. You will learn how to vet a show before you pay, how secret shoppers judge your booth, why sponsors want you back year after year, and how a simple brochure in the bag can bring you leads for weeks after the doors close. Most MSPs at the show sat on their phones and got nothing. We stayed on our feet and pulled the most leads in the room. If you run an MSP and want to turn trade shows into real deals, this one is for you.