In this episode, we dive into the wizarding world of Harry Potter's marketing. I chatted with Jake 'JZ' Zachariah -- a marketer and total Potterhead. From the books, to the movies, merch, and experiences, there's so much we can learn from HP.  Follow JZ: @jzjakez Website: http://jakezachariah.com/ 

Making the Brand | Marketing with a Pop Culture Twist

The Marketing Wizardry of Harry Potter w/ Jake Zachariah

If you look hard enough, there are marketing lessons everywhere in pop culture. From music, to TV, sports, and movies, brands can identify ways to appeal to their audiences by understanding more about what they love -- what's popular in culture. If musicians, athletes, and actors can build loyal followings, brands can follow suit. Join your podcast host, Brianne Fleming, to chat about pop culture trends (past and present!) that will inform your marketing strategy and help you build your own audience of adoring fans.

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Making the Brand | Marketing with a Pop Culture Twist