Arts
Yaiseli is a self-proclaimed lucky charm and a part of my origin story. She currently works as an art director at VMLY&R - formerly known as Y&R, where we were each other's first creative team partner. We bonded as fellow Miami (and Miami Ad School) natives. We laugh, we cry, we reminisce. And we hype each other up. Way up. She started her career in Prague and Berlin before landing in NYC, where our destinies crossed. I don't know how, but we worked and lived together! (What's work/life balance?!) We're blessed to share a beautiful NYC story, first living in Harlem, sharing one bathroom with six other people. Turning a freelance gig into a full-time one. And producing work alongside some of the greatest ad people in the world. Classic NYC. So fortuitous, it could be a movie. Enjoy this time capsule of some of my most treasured years. Oh, and learn what an art director does in advertising. You might really like it. (Recorded pre-2020) What you'll hear: first we'll talk the basics of what it means to be an art director. Then, it's the "Adventures of Mel & Yai." Concluding with more of Yaiseli's story. Which, started in Cuba, involves winning a lottery, a high school newspaper class, portfolio school and living the American Dream. We'll talk you through a whole ad campaign from creative brief to legal approval to working with a production house. We'll talk about our passion projects and why you need them. Lots to talk about. So, let's get to it! @slayseli @muymoodi