My dad, Luke, and I preach to ourselves and each other the timeless truths of establishing good habits and nixing bad ones. 

Tenderly Rugged

The habits make the man ft. Tom "Tommy" Butler

What does it mean to be a man? Does it mean being the loudest, toughest guy in the room? The guy always picking a fight? The guy who never listens to others, never opens up to others, and never learns from others? Or does it mean conforming to the 21st-century version of a man who cowers from conflict, lets his date split the meal, and blogs about the patriarchy? Here at Tenderly Rugged, we care about the balance between the tough and the vulnerable, between serious and the silly, between the strong and the sensitive, between the confident and the humble, between the tender and the rugged. This is our story. Live Rugged. Stay Tender.

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Tenderly Rugged