Google Ads can generate strong results, but hidden settings can quietly waste your advertising budget.

Nurotech’s audit focuses on finding these wasted-spend leaks before changing the budget or campaign strategy.

The blog identifies 11 common issues found across Indian PPC accounts.

These include Search Partners and Display Expansion being left enabled unnecessarily.

Broad Match combined with Smart Bidding can also waste money when conversion data is limited.

Brand-term cannibalisation may cause businesses to pay for clicks they could have received organically.

Performance Max can compete with Search campaigns and consume valuable search traffic.

Outdated or missing negative keyword lists can allow irrelevant searches to keep spending your budget.

Incorrect conversion tracking can double-count leads and give Google misleading performance signals.

Some accounts count page views or short phone calls as conversions instead of genuine leads.

Incorrect location targeting can generate clicks from people outside the areas a business actually serves.

Landing-page mismatches can reduce relevance and increase advertising costs.

The blog also explains why assigning conversion values can help Google optimise toward higher-value leads.

Nurotech recommends fixing tracking and targeting issues before making major bidding or attribution changes.

Read the full Google Ads audit guide here: https://nurotech.in/google-ads-audit-ppc-wasted-spend-leaks-india/