Business
Brad has always been at the forefront of disruptive change. In 2004 Brad was the general manager of Lastminute.com. It was there that he saw the power that a disruptive platform can have in changing consumer behaviour. In 2012 he moved in as head of strategy for catch group, one of Australia's most innovative and fastest growing e-commerce retailers. Today Brad is the CEO of Socialsuite, a social management platform that is revolutionising the way organisations measure their social impact and make a change for good. Episode Highlights: Brad's career background, how he got started in tech, his roles in Lastminute.com, TravelZoo and Catch Group [1:11] What is socialsuite and how can it benefit an organisations social objectives [6:17] Socialsuite's predictive intelligence, processing the big data sets to get insights using real-world variables [8:00] The customer segmentation of social impact measurement and the organisations that can take advantage of social impact software [09:58] The ROI of social impact measurement and strategy of agile capital deployment [13:22] Why the data is necessary for making high impact decisions within an organisation [14:20] Socialsuite's $1.85M pre-series-A funding of, what they learned and the next steps [15:10] Social Suite's international markets and project with Foundation Paraguay [16:48] Collecting data from 1 million families, how foundation Paraguay is leveraging technology to collect such large amounts of data [18:57] The project with Bendigo Bank and YMCA bridge project, how Socialsuite has helped these projects and partnerships [21:28] Reporting social impact as effectively as financial performance, Socialsuite's vision statement and mission to improve the measurement of non-financial components within an organisation [23:41]. The disruption of social impact measurement technology and the opportunities it will provide [26:45] The future of social impact technology and where it is heading [30:04] Team innovation within Socialsuite, how Brad fosters innovation within the organisation [31:56] Brad's personal strategies for success [34:16] [35:32] Brad's book recommendation Book Recommendation: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - by Eric Ries Episode Links: Last Minute: https://lastminute.com.au TravelZoo: https://www.travelzoo.com Catch Group: https://www.catch.com.au Foundation Paraguay: http://www.fundacionparaguaya.org.py Bendigo Bank community: https://www.communities.bendigobank.com.au YMCA bridge project: http://victoria.ymca.org.au/discover/community-programs/bridge-project.html Additional Resources: Solcialsuite's website: https://www.socialsuitehq.com Brad Gurrie: LinkedIn