Business
In this episode, our host Ranmay chats with Sean Van Guilder, Director of SEO at Fujisan Marketing, an expert who’s been in the game for years, helping big companies grow their traffic and build smart content strategies.
We dive into how AI is shaking up SEO, why understanding what people actually search for (aka user intent) is a game-changer, and how companies often miss the mark when it comes to SEO strategy, especially at scale.
If you're a founder, marketing lead, or running an agency, and you care about growing with SEO in 2025, you’ll want to hear Sean’s take.
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In this episode, we discuss:
00:00 - 01:27: Introduction
01:27 - 02:31: The Biggest Change in SEO
02:31 - 04:08: The difference between in-house SEO and agency work
04:08 - 05:22: How AI Is Changing Content Strategy
05:22 - 06:38: Voice Search & Why It Matters Now
06:38 - 06:55: Common SEO Mistakes Big Companies Still Make
06:55 - 08:31: What to Look for When Hiring SEO Talent
08:31 - 09:18: How better content planning led to a 50% increase in traffic
09:18 - 10:06: What’s Next for AI in Content Creation
10:06 - 11:03: Why link strategies get tricky with multi-language content
11:03 - 11:40: SEO Trends to Watch for B2B & SaaS
11:40 - 17:23: Final Thoughts
CONNECT WITH SEAN VAN GUILDER
https://www.linkedin.com/in/seanvanguilder/
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