Business
This week on the eCommerce Braintrust podcast, we’re sharing with you key points from the report of profitability in eCommerce. Digital has gone from a relatively small percentage of a brand's sales to a larger percentage. While profitability might not have been an issue when the eCommerce channel was small, it most certainly is now back under the microscope as that percentage of sales has increased. Kiri Masters interviewed 10 members of the Digital Shelf Executive Forum for this report. These executive-level digital and eCommerce leaders come from large, multinational brands with annual revenues over $250 million. This report will help you define your profitability metrics, gain internal alignment, scale your program, and separate your sales channels. Make sure you tune in to find out more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Learn more about Bobsled Marketing Find more about Digital Shelf Institute Read Forbes article The Dirty Little Secrets Of Profitability In eCommerce Request A Consultation With Our Amazon Experts Download report Executive Insights: the Primary Drivers of Ecommerce Profitability Across the Digital Shelf Find more about Payoneer