Business
Targeting marketing professionals and decision makers, this audio program specifies the performance marketing and traditional marketing paradigms in detail. With this audio, one will be able to understand how digital marketing targets an audience in a precise manner with optimized Key Performance Indicators, unlike traditional marketing channels which have a major focus on branding recall in the long term. Budget efficiency and performance measurement are other aspects covered in this episode. One can learn from this audio how brands maintain a balance between these two paradigms for sustained performance.